Mascara is a popular cosmetic product that is used to enhance the appearance of eyelashes. It typically comes in a tube with a wand applicator and is applied to the lashes to darken, lengthen, thicken, and define them. It is available in various formulations, including waterproof, volumizing, lengthening, curling, and tinted options.


When looking to buy mascara, it's important to consider the formulation that best suits your needs. A waterproof eyelash enhancer is ideal for those who want long-lasting wear, even in humid or wet conditions.


The primary purpose is to enhance the natural lashes and make the eyes appear more open and expressive. It can create the illusion of fuller, thicker lashes by coating the lashes with a pigmented formula and adding color to them. The wand applicator helps to separate and define the lashes, giving them a more voluminous and defined look. The price of mascara can vary depending on the brand, formulation, and where it is purchased. 


Mascara on eyes can be used to create a wide range of looks, from natural and subtle to dramatic and bold, depending on the type of formulation, application technique, and personal preference. It can be worn alone or as part of a complete eye makeup look, paired with eyeshadow, eyeliner, and other eye makeup products.


Overall, it is a versatile and popular cosmetic product that can enhance the appearance of eyelashes, create various eye makeup looks, and add a touch of drama and definition to the eyes. When used correctly and with proper hygiene practices, It can be a valuable tool in achieving desired eye makeup looks.

Benefits of using the best mascara

  1. Enhanced eyelashes: It can darken, lengthen, thicken, and define eyelashes, making them appear fuller and more voluminous.
  2. Eye-catching look: The best mascara can instantly open up the eyes and make them appear more expressive and alluring, enhancing the overall appearance of the eyes.
  3. Versatile options: There are various types of eyelash enhancers available, such as waterproof, volumizing, lengthening, curling, and tinted options, allowing for customization based on individual preferences and desired results.
  4. Easy application: Most eyelash enhancers come with a wand applicator that makes it easy to apply and coat the lashes evenly, allowing for precise application without much effort.
  5. Quick and affordable: It is a relatively quick and affordable way to enhance the appearance of eyelashes compared to other eyelash enhancement options, such as false eyelashes or eyelash extensions.
  6. Long-lasting: Many eyelash enhancers are formulated to be long-wearing, providing a lasting effect throughout the day without smudging or flaking.
  7. Convenient: The best mascara is a portable and convenient makeup item that can easily be carried in a makeup bag or purse for on-the-go touch-ups.
  8. Customizable looks: With different brush types and formulations, eyelash enhancer allows for creating different looks, ranging from natural to dramatic, depending on the desired outcome.

How to choose the best mascara

  1. Formula: Consider the formula of the mascara on eyes, such as waterproof, volumizing, lengthening, curling, or tinted, based on your preferences and needs.
  2. Brush/Applicator: Look for an eyelash enhancer with a brush/applicator that suits your desired lash effect. Different brushes can provide different results, such as volume, length, or separation.
  3. Pigmentation: Check the pigmentation of the eyelash enhancer to ensure it provides the desired intensity of color for your lashes.
  4. Ingredients: Consider the ingredients in the mascara on eyes, especially if you have sensitive eyes or skin. If needed, look for eyelash enhancers with hypoallergenic or natural ingredients.
  5. Brand Reputation: Research the brand's reputation for eyelash enhancer quality, longevity, and customer reviews to ensure a reliable product.

Mascara Online At Beauty Relay London

Beauty Relay London offers a wide range of mascaras options, including the "Shade Story Eye Tusche Mascara" and "Shade Story Volume Lash Party 2 In 1 Mascara." The "Shade Story Eye Tusche Mascara" is designed to provide bold and dramatic lashes with its richly pigmented formula and unique wand that helps to separate and define lashes for a voluminous look. On the other hand, the "Shade Story Volume Lash Party 2 in 1 Mascara" is a versatile mascara that offers both lengthening and volumizing effects, thanks to its dual-ended wand. It features a lash lengthening brush on one end and a volumizing brush on the other, allowing you to customize your lash look. With Beauty Relay London's mascara options, you can enhance your lashes and achieve your desired eye makeup look with ease.


  • How often should I replace my mascara?

Answer: It is recommended to replace eyelash enhancer every 3-6 months to prevent bacteria buildup and maintain product effectiveness.


  • Can I use mascara on my lower lashes?

Answer: Yes, eyelash enhancer can be applied to lower lashes for added definition, but use a lighter hand and a smaller brush to avoid clumping or smudging.


  • How can I prevent mascara from clumping?

Answer: To prevent clumping, wipe off excess product from the wand before applying, wiggle the wand at the base of the lashes, and comb through with a clean wand or lash comb if needed.


  • How do I remove mascara?

Answer: Use a gentle eye makeup remover or micellar water on a cotton pad, and press it against closed eyes for a few seconds before wiping away eyelash enhancer in a downward motion to avoid tugging or pulling on the lashes.


  • Can I use mascara on fake lashes or lash extensions?

Answer: It is generally not recommended to use eyelash enhancer on fake lashes or lash extensions, as it can cause damage or clumping. However, if desired, choose a  eyelash enhancer that is specifically formulated for use with fake lashes or extensions.

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